Brand Concept
Brand positioning：
The global leader of the commercial vehicle axle and parts manufacturers
Brand vision：
To bethe globally creditable world-class enterprise with unique value creativity
Brand interpretation：
Globally creditable: Fuwa Group is committed to continuously meet the diversified demandof the customers in all-round respects concerning the product, technology,services and solutions, standing in the perspective of the customer’s point, tocontinuously produce more globally competitive products, enhance the marketcompetitiveness of the customer; To help the users at home and abroad toimprove efficiency, reduce operating costs, to win the trust of the world.
Uniquevalue creativity: take the advantage of our experience, speed, innovation, qualityand competitive manufacturing mode to produce more high quality products withglobal competitiveness.
World-class enterprise: Build Fuwa Group to be a world-class enterprise with the perspective of technology,research and development, quality, service, management and brand influence.
Operation Philosophy
